55bm Privacy Policy

1. Information We Collect

When you register and use the 55bm platform, we collect certain personal information that is necessary to operate your account and deliver our services. This includes your full name, date of birth, email address, mobile number, and residential address in the Philippines. We also collect financial information such as your preferred payment method and transaction history in Philippine pesos, which is required to process deposits and withdrawals securely. During your sessions on the platform, we automatically gather technical data including your IP address, device type, browser version, and activity logs. This information helps us detect suspicious behaviour, prevent fraud, and maintain the integrity of the gaming environment. We may also collect identity verification documents when required by applicable Philippine regulations to confirm your eligibility to use the platform. All information collected is limited to what is genuinely necessary for the purposes described in this policy.

2. How We Use Your Information

The personal data we collect is used primarily to create and manage your player account, process transactions, and provide access to sports betting and casino-style entertainment on the 55bm platform. We use your contact details to send you important account notifications, security alerts, and service updates that are essential to your use of the platform. Transaction data is used to process PHP deposits and withdrawals accurately and to maintain complete financial records as required by law. Technical and activity data helps us improve platform performance, troubleshoot issues, and personalise your experience on mobile and desktop devices. We may use aggregated, anonymised data for internal analytics and product development, but this data cannot be used to identify you individually. Where required by Philippine law or regulatory authorities, we may use your information to fulfil legal obligations such as identity verification and anti-money laundering checks. We do not use your personal data for automated decision-making that produces significant legal effects without human review.

3. Sharing of Personal Data

55bm does not sell, rent, or trade your personal information to third parties for their own marketing purposes under any circumstances. We may share your data with trusted service providers who assist us in operating the platform, such as payment processors, identity verification services, and cloud infrastructure providers, all of whom are bound by strict confidentiality agreements. In cases where Philippine law, a court order, or a regulatory authority requires disclosure, we will provide the necessary information to comply with our legal obligations. If 55bm undergoes a business restructuring, merger, or acquisition, your data may be transferred to the successor entity, and you will be notified of any material changes to how your data is handled. We may share anonymised, aggregated statistics with business partners for research or reporting purposes, but these statistics cannot be linked back to any individual player. Any third party that receives your data is required to handle it in accordance with applicable data protection standards. We regularly review our data-sharing arrangements to ensure they remain appropriate and proportionate.

4. Data Security and Storage

We implement industry-standard technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. All data transmitted between your device and the 55bm platform is encrypted using secure protocols, ensuring that your account credentials and financial details remain protected during every session. Access to personal data within our organisation is restricted to authorised personnel who require it to perform their job functions, and all staff are trained on data protection responsibilities. Your data is stored on secure servers, and we conduct regular security assessments to identify and address potential vulnerabilities. In the event of a data breach that is likely to affect your rights or interests, we will notify you and the relevant Philippine authorities in accordance with applicable legal requirements. We retain your personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. When data is no longer needed, it is securely deleted or anonymised.

5. Your Rights as a Data Subject

As a player based in the Philippines, you have rights over your personal data under applicable data protection legislation. You have the right to request access to the personal information we hold about you, and to receive a copy of that data in a commonly used format. If any of your personal data is inaccurate or incomplete, you have the right to request that we correct it promptly. You may also request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any legal retention obligations we must fulfil. You have the right to object to certain types of data processing, including direct marketing communications, and we will honour such requests without requiring justification. If you wish to exercise any of these rights, please contact our support team using the email address listed in the footer of this page. We will respond to all valid requests within a reasonable timeframe and in accordance with our legal obligations.

6. Cookies and Tracking Technologies

The 55bm platform uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyse how the platform is used. Essential cookies are required for the platform to function correctly and cannot be disabled without affecting your ability to log in and use core features. Analytics cookies help us understand which parts of the platform are most popular and how players navigate between pages, allowing us to make informed improvements. You can manage your cookie preferences through your browser settings at any time, although disabling certain cookies may limit some functionality. We do not use cookies to serve third-party advertising or to track your activity across unrelated websites. Our use of cookies is reviewed periodically to ensure it remains proportionate and aligned with current best practices. For more information about how we use cookies, please visit our FAQ page.

7. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable Philippine law. When we make material changes, the updated policy will be published on this page with a revised date, and we will notify registered players through a platform notice where reasonably practicable. Your continued use of the 55bm platform after any changes have been posted constitutes your acceptance of the revised policy. We encourage you to review this page periodically so that you remain informed about how we handle your personal data. If you disagree with any changes to this policy, you should stop using the platform and contact our support team to discuss your options. Previous versions of this policy are available on request. We are committed to being transparent about how and why we update our data practices.